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Our Story

It all started in 1990.. Victor worked at a jewelry store where he met Laura. The couple later got married & decided to begin a legacy of their own. They opened their first jewelry store in Calexico, a small town near the Mexicali border. Like many entrepreneurs, they experienced both great success & hardships. As the economy flopped in Calexico they decided to close & move to The Coachella Valley.

Shop By Occasion

Excellent
Based on 531 reviews
crystal osuna
crystal osuna
2022-11-25
Amazing
Brenda Rockwell
Brenda Rockwell
2022-11-12
Extremely nice and efficient staff. My repair wasn’t as I expected and they sent it back without hesitation! Beautiful pieces and watches, as well great customer service!
Rachelle Hilton
Rachelle Hilton
2022-11-03
What a pleasant place. Everyone was so awesome. I took my 4 grand daughters there to get their ears pierced. Everyone was was so sweet. Thank you all so much for giving my family such a great experience.
Catherine Rodriguez
Catherine Rodriguez
2022-11-02
Marcela coronada is the best very helpful and very good customer service
“The best place for your jewelry purchases & repairs”

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